Having a clear brand image allows your customers and clients to recognize you from the competition. It distinguishes you from your competitors and clarifies what it is that you are offering that makes you superior.
Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
What is branding?
Identification, creation, and management of the accumulated assets and behaviors that influence stakeholders’ perceptions of a brand constitute the ongoing process of branding.
1. Constant process
Because it never ends, branding is a continuous effort. The brand must change to stay up with the ongoing changes in people, markets, and enterprises
2. Recognize, produce, and manage
In order to position oneself effectively, you must first identify who or what you want to be in the eyes of your stakeholders. Then, you must develop your brand strategy. Finally, you must constantly manage everything that has an impact on your positioning.
3. Perception of a brand
Also known as reputation. This is the association that an individual (customer or not) has in their mind regarding your brand. This perception is the result of the branding process (or lack thereof).
Why is Branding Important
Your brand aids in differentiating you from the competitors.
Being distinctive from competitors is essential in the global marketplace.
People can learn about your company’s DNA via your brand.
Your entire brand experience, including the visual components like your logo and the way your phones are answered, reveals who you are as a business to your customers.
People enjoy referring their favorite brands to others.
People regularly talk to others about the brands they adore, as well as the brands they wear, eat, and listen to. On the other hand, you are unable to introduce someone to a brand that you cannot recall.
Customers can expect much from a company with a strong brand.
The best branding is built on a strong idea… an idea that you and your staff can hold on to, can commit to, and can deliver upon.
Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.